TikTok is introducing a updated setting that allows them to reduce the volume of AI-made videos appearing in their feeds. This move comes as the company announced that it presently contains in excess of 1 bn AI-generated clips.
Pilot Phase and Launch
This change is undergoing trials over the next few weeks before a full-scale rollout. This advancement coincides with a increase in AI-generated material, driven by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately 10% of the quickest rising channels on a competing service exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a term for substandard, factory-style content that is frequently illogical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, from AI artwork to informative clips, and we intend to provide users the power to adjust the amount of that, based on their own choices,” stated a spokesperson.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its app labeled as made with AI. Overall, in excess of 100 m videos are submitted to the platform every day, making AI-generated material a minor portion of its total content library.
Customizing Your Feed
Users will be in a position to reduce or increase the amount of artificial media they watch by opening the content preference setting in the application and picking AI-made media. Additional categories that currently be adjusted under the filter include politics, fashion, aesthetics, and movement.
Content Labeling and Policies
Its guidelines mandate users to tag lifelike AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.
Furthermore, the service will now apply an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing AI-generated material. This action is designed to deter users from attempting to evade the labeling process.
AI Literacy Programs
TikTok is also introducing a $2 million AI literacy fund for professionals and institutions to develop informative material about responsible artificial intelligence. This program will support non-profit groups specializing in training computer science.
Content Safety Approach
The video-sharing app has defended its safety measures, following debate over intentions to make redundant hundreds of safety staff in Britain. It is expected to reduce a significant number of roles in its content moderation team in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would still have a role, but AI can safeguard staff by filtering out the most distressing content ahead of it gets reviewed by people. The company announced a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s very important to limit contact with dangerous material as swiftly, which is why a lot of the machine support is really helping us work at speed.”
